A home essentials branding project with "soothing living" as it's brand identity.

About hita Essentials

Hita is derivative from the Sanskrit language and it means "soothing". This small business brand aims at creating soothing, vegan, natural and non-toxic home essential products. The brand adopts and integrates the soothing aesthetic in its visuals and culture by using classic and  minimalistic approach to the logo and product designs

Our mission is to create mental health awareness and to bring relaxation to our customer's minds through aroma therapy. We at Hita essentials offer fragrances made from fruits, flowers and natural oils that soothes, moisturizes, hydrates and heal all types of skin. 

Our vision is to be the household name for organic, natural products that promote physical, mental health and well being.

The Challenge

1. The main challenge faced by Hita essentials was ensuring that the packaging truly reflected the brand's aesthetic, branding and message all while being eco-friendly and protective. 
2. We Also wanted to create an experience for our customers when unboxing but without any negative environmental impact.
3. While we had a good idea of what our ideal packaging should look like, we had to consider budgetary restraints as a small business.
4. Another challenge was considering shipping costs and bulk orders as since the pandemic, supply chains have began to falter and the world has yet to recover.

The Solution

1. In order to protect and stick to the soothing color aesthetic, we made sure the background design for the product packaging was a solid color which was either a light beige tone or the color derivative of the illustration.  
2. In order to reduce any negative environmental impact from our product, we selected eco-friendly materials.
3. Taking budgetary restraints into consideration, we kept the design simple and the text to the minimum. This was greatly influenced by the brand guidelines we established.
4. We are considering services from companies like LeKAC or PakFactory taking into account shipping costs and bulk orders by testing out with beta versions of our designs.

Brand guidelines

Our Products

Hita Essentials offers 9 signature aromatherapy skin, hair and wellness products - sustainably blending nature's plant extracts to provide natural healing from within from care for skin. They are great gifts for everyone and are 100% vegan and cruelty free.

Bath Fizzers

Our bath fizzers are made from organic oil extracts and are suitable for all type of skin. We offer fruit and flower scented fragrances. Our signature scents are lavender, apricot and sage.

Hand and Body Wash

Hita Essentials' body and hand wash products leave your skin exfoliated, hydrated and soothed. We mainly offer floral scents for these products and our signature scents are Jasmine and Lilac.

Lotions and Hand creams

Our day lotions, night serums and hand creams keep all type skins moisturized and tight. Our signature scents for these products are Marigold, Lotus and Eucalyptus.

Handmade Soaps

Our hand made soaps are designed to start a fresh day or to have a relaxed night in a long bath. they are made from natural oils and gently nourish all types of skin. Our top three picks are Sandalwood, Coconut and Turmeric .

Mist Diffuser

This ultrasonic essential oil mist diffuser is an air purifier and humidifier. It is also a great to keep your plants moisturized and is a 100% risk free purchase. We offer 3 color choices: Black, White and grey.

Aroma diffusers

Our room diffuser are perfect of small spaces, be it your living room, bathroom or office space. Enjoy a tranquil environment with signature forest essence collection which are Cedarwood and Eucalyptus.

Essential oils

We offer pure and natural, steam distilled essential oils for external use delivered with a premium quality glass dropper for ease-of-use. Our premium scents are Frankincense, Lemongrass and Sandalwood.

Room Freshener

Hita Essentials air freshener eliminates air odors without masking, leaving nothing behind but a light, fresh scent with a 100% natural propellant. Enjoy a fresh and relaxed home with our featured scents Rose and Helichrysum.

Scented Candles

We are proud to offer natural soothing fruit scented soy based wax candles which are naturally biodegradable. They are long lasting and do not release toxins, carcinogens or pollutants. Our signature scents are Strawberry Sparkle and Apricot Delight.

Satisfied Customers

Brand Mockups

Professional and Reliable
Home essential products You Can Trust

Fully Licensed & Insured

Affordable Rates

Quality Craftsmanship

Years Of Experience